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Estratégia na saúde

Author

Listed:
  • Ana Maria Malik

    (FGV-EAESP)

  • Fabio Patrus M. Pena

    (Hospital Sírio-Libanês)

Abstract

Nos últimos anos, o discurso da gestão estratégica tornou-se comum entre os gestores de hospitais brasileiros. Com base em princípios como eficiência, desempenho e rentabilidade, tal discurso reflete o ideário comumente atribuído à tradição norte-americana de gestão hospitalar. Este artigo, fruto de uma pesquisa inédita patrocinada pelo Núcleo de Pesquisas e Publicações da FGVEAESP, analisa o modo como executivos da área de saúde do Brasil e dos Estados Unidos percebem o uso da administração estratégica em hospitais e discute os desafios específicos do país rumo à profissionalização do setor.

Suggested Citation

  • Ana Maria Malik & Fabio Patrus M. Pena, 2006. "Estratégia na saúde," GV-EXECUTIVO, FGV EAESP, vol. 4(4), pages 51-56, October.
    • Handle: RePEc:ekm:gvexec:v:4:y:2006:i:4:id:34418
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