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Controvérsias da estratégia

Author

Listed:
  • Fábio Luiz Mariotto

    (FGV-EAESP)

Abstract

Ao longo das últimas duas décadas, os debates em torno do que é estratégia tornaram-se cada vez mais acalorados e críticos. Este artigo, iniciado com a descrição de um encontro imaginário entre as maiores autoridades mundiais em estratégia empresarial, avança em direção a um balanço didático e panorâmico dos principais pontos de vista sobre estratégia. Em específico, sobre a natureza formal ou emergente da estratégia; sobre sua origem, se interna ou externa à empresa; e sobre a finalidade suprema desta última, se a maximização do valor ao acionista ou a extensão do valor a todos seus envolvidos.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:4:y:2006:i:4:id:34416
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