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Ciclos e estratégia

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  • Carlos Osmar Bertero

Abstract

Ciclos econômicos são períodos caracterizados por crescimento ou recesso da economia de um país ao longo de um determinado período do tempo. Representam, para as empresas, oportunidades ou grandes ameaças. Por esse motivo, os empreendedores e gestores devem considerá-los no momento preciso em que forem elaborar ou revisar suas análises estratégicas. O artigo apresenta as influências desses ciclos sobre as diversas áreas estratégicas da empresa e destaca como esta pode lidar com a inflexibilidade das condições macroeconômicas por eles representadas.

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Handle: RePEc:ekm:gvexec:v:4:y:2006:i:4:id:34408
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