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O poder da intuição

Author

Listed:
  • C. Chet Miller
  • R. Durane Ireland

Abstract

Há, no meio exe3cutivo, a percepção de que a instituiçao exerce grande influência nos processos de tomada de decisão estratégica. Associada à inovação, a intuição desponta como um tema de legítimo interesse. No entanto, apensar disso, o tema carece de estudos sustemáticos e aprofundados. Este artigo busca preencher essa lacuna ao oferecer referenciais para a análise do papel da intuição naqueles processos. Os autores sugerem cautela nas expectativas quanto ao poder da intuição.

Suggested Citation

  • C. Chet Miller & R. Durane Ireland, 2005. "O poder da intuição," GV-EXECUTIVO, FGV EAESP, vol. 4(3), pages 69-85, October.
    • Handle: RePEc:ekm:gvexec:v:4:y:2005:i:3:id:34397
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