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Marcas da competitividade

Author

Listed:
  • Ismael Rocha

    (ESPM)

  • Maurício Turra Ponte

    (ESPM)

Abstract

A abertura progressiva das fronteiras nacionais criou um ambiente comercial em que proliferam em abundância opções de produtos e serviços para o consumidor global. Empresas e países competitivos são os que conseguem tornar seus produtos e serviços atrativos e diferenciados aos olhos desse exigente consumidor. O artigo discute a importância da internacionalização de uma marca forte do país no exterior e a contribuição de empresas nacionais pioneiras na acirrada disputa pelas vitrines do mercado mundial.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:4:y:2005:i:3:id:34389
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