IDEAS home Printed from https://ideas.repec.org/a/ekm/gvexec/v3y2005i4id34648.html

Marketing e cultura

Author

Listed:
  • Tania Maria Vidigal Limeira

Abstract

As organizações culturais brasileiras sofrem do mesmo mal que aflige organizações de outros setores: a carência de uma gestão profissional e empreendedora. Dependentes dos recursos provenientes da iniciativa privada, tais organizações perderam o contato com seu público e com as técnicas básicas de gestão mercadológica. Este artigo mostra como essas organizações podem utilizar as ferramentas de marketing para identificar, atrair e reter seu público, garantindo assim a própria sobrevivência.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:3:y:2005:i:4:id:34648
as

Download full text from publisher

File URL: https://periodicos.fgv.br/gvexecutivo/article/view/34648
File Function: Abstract page
Download Restriction: no
File URL: https://periodicos.fgv.br/gvexecutivo/article/download/34648/33447
File Function: Full text
Download Restriction: no
---><---

More about this item

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ekm:gvexec:v:3:y:2005:i:4:id:34648. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Denise Cândido | Marina Vitale (email available below). General contact details of provider: https://periodicos.fgv.br/gvexecutivo .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.