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Yacoff Sarkovas [entrevistado por Pedro F. Bendassolli]

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  • Yacoff Sarkovas

Abstract

Yacoff Sarkovas é fundador e presidente da Articultura. Foi membro fundador e vice-presidente da AMPRO – Associação de Marketing Promocional e membro fundador da Rede Brasil e da Rede Latino-Americana de Promotores Culturais. Sarkovas trabalha há quase vinte anos na associação estratégica de marcas com projetos de interesse público. Nesta entrevista, ele fala sobre a situação do setor cultural no Brasil, expressa uma visão crítica sobre as leis de incentivo, e mostra como a cultura pode ser uma alternativa atraente para a estratégia de marketing das empresas.

Suggested Citation

  • Yacoff Sarkovas, 2005. "Yacoff Sarkovas [entrevistado por Pedro F. Bendassolli]," GV-EXECUTIVO, FGV EAESP, vol. 3(4), pages 14-18, October.
    • Handle: RePEc:ekm:gvexec:v:3:y:2005:i:4:id:34594
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