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Passado e presente do Marketing

Author

Listed:
  • Rubens da Costa Santos

    (FGV-EAESP)

Abstract

Obra lançada em 1972 por professores da EAESP, foi pioneira na disseminação de conceitos de marketing no país. Trinta anos depois, uma nova obra, também desenvolvida por professores da EAESP, discute os principais temas e desafios da área de Marketing no Brasil do século XXI.

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Handle: RePEc:ekm:gvexec:v:3:y:2004:i:3:id:34722
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