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Criando valor sustentável

Author

Listed:
  • Stuart L. Hart
  • Mark B. Milstein

Abstract

Apesar da recente disseminação do discurso da sustentabilidade, grande parte dos executivos ainda considera o desenvolvimento sustentável uma espécie de mal necessário, uma vez que envolve regulações, custos e responsabilidades onerosas. Este artigo apresenta um modelo complexo e multifacetado de criação de valor para os acionistas que leva em conta os desafios globais do desenvolvimento sustentável. Mostra, que a sustentabilidade não é irreconciliável com o crescimento econômico, mas que, ao contrário, pode ser importante fonte de vantagem competitiva e de geração de valor para acionistas e comunidade em geral.

Suggested Citation

  • Stuart L. Hart & Mark B. Milstein, 2004. "Criando valor sustentável," GV-EXECUTIVO, FGV EAESP, vol. 3(2), pages 65-79, October.
    • Handle: RePEc:ekm:gvexec:v:3:y:2004:i:2:id:34820
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