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O futuro da estratégia [entrevistado por Flávio Carvalho de Vasconcelos e Luiz Artur Ledur Brito]

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  • Jay Barney

Abstract

Jay Barney é considerado hoje uma das principais autoridades no estudo de estratégia. Professor de Administração na Ohio State University, é um dos criadores do conceito da “visão baseada em recursos” (RBV), pedra fundamental do campo. Durante a Terceira Conferência Internacional da Iberoamerican Academy of Management, ocorrida em São Paulo, o pesquisador concedeu esta entrevista à RAE-executivo, na qual fala sobre RBV e sua preocupação com a estratégia em contextos turbulentos.

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Handle: RePEc:ekm:gvexec:v:3:y:2004:i:2:id:34814
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