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  • Sonia Loureiro

Abstract

A gestão empresarial está se tornando cada vez mais complexa. Além de competitividade e capacidade de inovação, o contexto de negócios exige das organizações um posicionamento claro acerca de temas como diversidade, direitos humanos, impactos ambientais, saúde e bem-estar dos colaboradores e da comunidade. Algumas questões-chave devem ser respondidas. Como conciliar valores universais com os processos empresariais? Como desenvolver lideranças e profissionais focados na sustentabilidade econômica, social e ambiental? Um caso ocorrido na Natura mostra como, a partir da ação de uma consumidora, a empresa equacionou essas questões e incorporou o conceito de responsabilidade social a seu dia-a-dia.

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Handle: RePEc:ekm:gvexec:v:2:y:2003:i:1:id:34875
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