IDEAS home Printed from https://ideas.repec.org/a/ekm/gvexec/v22y2023i2id89632.html

Presença digital dos CEOs no LinkedIn

Author

Listed:
  • Felipe Bogéa

    (Pesquisador do Centro de Estudos de Marketing Digital da FGV EAESP (FGV Cemd), sócio da agência F2F e doutor em Administração de Empresas pela FGV EAESP.)

  • Lilian Carvalho

    (Professora da FGV EAESP e coordenadora do Centro de Estudos de Marketing Digital da FGV EAESP (FGV Cemd).)

  • Ana Rosa Vieira

    (Graduada em Publicidade e Propaganda pela Universidade de Caxias do Sul e head de dados da agência F2F.)

  • Leonardo Colombelli

    (Graduado em Ciências Sociais pela Universidade Federal do Rio Grande do Sul e coordenador de business intelligence na agência F2F.)

Abstract

Pesquisa mostra que praticamente metade dos líderes prefere se ausentar do LinkedIn, mas a análise dos 5% mais atuantes na plataforma revela caminhos para lidar com riscos e colher benefícios reputacionais.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:22:y:2023:i:2:id:89632
as

Download full text from publisher

File URL: https://periodicos.fgv.br/gvexecutivo/article/view/89632
File Function: Abstract page
Download Restriction: no
File URL: https://periodicos.fgv.br/gvexecutivo/article/download/89632/84133
File Function: Full text
Download Restriction: no
---><---

More about this item

Keywords

;
;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ekm:gvexec:v:22:y:2023:i:2:id:89632. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Denise Cândido | Marina Vitale (email available below). General contact details of provider: https://periodicos.fgv.br/gvexecutivo .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.