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A inteligência artificial na comunicação corporativa

Author

Listed:
  • Izidoro Blikstein

    (Professor aposentado da FGV EAESP e da Faculdade de Filosofia, Letras e Ciências Humanas da Universidade de São Paulo.)

  • Manoel Fernandes

    (Sócio da Bites Consultoria.)

  • Marcelo Coutinho

    (Professor da FGV EAESP e consultor da Bites Consultoria.)

Abstract

O ChatGPT já está agilizando atividades como monitoramento e geração de conteúdo nas redes sociais, mas também apresenta limites e riscos, como o de aumentar a propagação de fake news sobre as empresas.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:22:y:2023:i:2:id:89631
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