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Como superar incongruências do tripé da sustentabilidade

Author

Listed:
  • José Guilherme Ferraz de Campos

    (Doutor em Administração e professor da Escola Superior de Engenharia e Gestão (ESEG).)

Abstract

Empreendimentos que almejam impacto frequentemente enfrentam trade-offs relacionados às questões econômicas, sociais e ambientais. Em vez de suprimirem as duas últimas dimensões em favor do lucro, as empresas podem usar as cinco abordagens e 12 estratégias do artigo para se manterem fiéis à centralidade do impacto socioambiental com perenidade e até crescimento do negócio.

Suggested Citation

  • José Guilherme Ferraz de Campos, 2022. "Como superar incongruências do tripé da sustentabilidade," GV-EXECUTIVO, FGV EAESP, vol. 21(4), October.
    • Handle: RePEc:ekm:gvexec:v:21:y:2022:i:4:id:88544
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