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As empresas familiares diante da Covid-19

Author

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  • Carlos Mendonça
  • Marcelo Aidar

Abstract

Negócios brasileiros controlados por famílias foram buscar inspiração em seus valores para enfrentar a pandemia com resiliência, embora ainda precisem avançar no âmbito da profissionalização.

Suggested Citation

  • Carlos Mendonça & Marcelo Aidar, 2021. "As empresas familiares diante da Covid-19," GV-EXECUTIVO, FGV EAESP, vol. 20(3), September.
    • Handle: RePEc:ekm:gvexec:v:20:y:2021:i:3:id:84611
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