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Vendedores de portas abertas

Author

Listed:
  • Caio Faber de Castro

    (FGV EAESP)

  • Lucas Sciencia do Prado

    (FGV EAESP)

  • Verônica Angélica Freitas de Paula

    (FGV EAESP)

Abstract

Pesquisa mostra que o atendimento nas lojas é um fator essencial para o consumidor ficar ou não satisfeito com sua experiência de compra e, assim, varejistas precisam concentrar esforços em contratar, treinar, gerenciar e engajar sua equipe de vendas.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:19:y:2020:i:6:id:82927
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