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Razões para abrir o jogo

Author

Listed:
  • Mel Girão

    (FGV EAESP e FGV IDE)

  • Eliane Zamith Brito

    (FGV EAESP)

Abstract

Estudos mostram que, diante da iminência de uma crise de imagem, é mais vantajoso a organização vir a público anunciar o problema, e assim tomar o controle da narrativa, do que correr o risco de o escândalo ser divulgado por terceiros.

Suggested Citation

  • Mel Girão & Eliane Zamith Brito, 2019. "Razões para abrir o jogo," GV-EXECUTIVO, FGV EAESP, vol. 18(6), pages 45-47, December.
    • Handle: RePEc:ekm:gvexec:v:18:y:2019:i:6:id:80931
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