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E-commerce com resultado

Author

Listed:
  • Leandro Angotti Guissoni

    (FGV-EAESP)

  • Rodrigo Lourenço Farinha

    (FGV EAESP)

Abstract

Empresas com vendas on-line precisam balancear seus modelos de negócios e entender as mudanças no comportamento do consumidor para competir e lucrar em tempos de disrupção digital.

Suggested Citation

  • Leandro Angotti Guissoni & Rodrigo Lourenço Farinha, 2019. "E-commerce com resultado," GV-EXECUTIVO, FGV EAESP, vol. 18(1), pages 40-42, February.
    • Handle: RePEc:ekm:gvexec:v:18:y:2019:i:1:id:78193
    as

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