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O vendedor na disrupção digital

Author

Listed:
  • Lucas Sciencia do Prado

    (FGV EAESP)

  • Leandro Angotti Guissoni

    (FGV EAESP)

  • Marco Tulio Kehdi

    (Raccoon Marketing Digital)

Abstract

Com a virtualização das forças de vendas, as atividades de prospectar clientes, trabalhar valor, fechar negócio e manter suporte vêm se transformando.

Suggested Citation

Handle: RePEc:ekm:gvexec:v:17:y:2018:i:5:id:77335
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