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O desafio da mudança cultural

Author

Listed:
  • José Renato Salles
  • Thomaz Wood Junior
  • Miguel Pinto Caldas

Abstract

Há quatro décadas, acadêmicos e consultores criam e aplicam receitas para mudar a cultura organizacional. Entretanto, muitos processos falham, frustrando seus líderes. Quais os obstáculos para o sucesso e os caminhos para mudanças bem-sucedidas?

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Handle: RePEc:ekm:gvexec:v:17:y:2018:i:3:id:75750
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