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O mercado consumidor brasileiro e o negro na publicidade

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  • Carlos Augusto de Miranda e Martins

Abstract

Embora a presença do negro na publicidade brasileira tenha aumentado nas últimas décadas, ela ainda deixa muito a desejar. Estereotipada ou pro forma, a representação de negros nos anúncios reflete o persistente racismo da sociedade brasileira.

Suggested Citation

  • Carlos Augusto de Miranda e Martins, 2015. "O mercado consumidor brasileiro e o negro na publicidade," GV-EXECUTIVO, FGV EAESP, vol. 14(1), pages 42-45, May.
    • Handle: RePEc:ekm:gvexec:v:14:y:2015:i:1:id:49190
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