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O duplo foco da gestão de marcas nas redes sociais

Author

Listed:
  • Felipe Zambaldi

    (FGV-EAESP)

  • André Ofenhejm Mascarenhas

    (Centro Universitário da FEI)

  • Fábio Martins Natrielli

    (Centro Universitário da FEI)

Abstract

Saber administrar as marcas nas mídias sociais aparece como potencial ferramenta para aproximar as organizações de seus consumidores e colaboradores. No entanto, é necessário ir além das definições tecnológicas e pensar estrategicamente.

Suggested Citation

  • Felipe Zambaldi & André Ofenhejm Mascarenhas & Fábio Martins Natrielli, 2013. "O duplo foco da gestão de marcas nas redes sociais," GV-EXECUTIVO, FGV EAESP, vol. 12(1), pages 32-35, April.
    • Handle: RePEc:ekm:gvexec:v:12:y:2013:i:1:id:20095
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