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A Study on the Role and Importance of Cluster Policies in Improving International Marketing Performance of SMEs

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  • I. Kahraman Arslan

    (Istanbul Commerce University, Turkey)

Abstract

This study examined the benefits of the cluster approach in foreign trade and whether the effect of export performance of SME’s has tried to put forward through the cluster approach Kuyumcukent formed in Istanbul, Turkey. As a result of the research, it is determined that Kuyumcukent cluster increases competitive power and export performance of SMEs; however, this case is not caused by only cluster but is related with the company’s own performance. Aim of the study was to determine what sort of opportunities Kuyumcukent cluster provides to exporting SMEs and how it affects their export performance and to reveal the requirements and expectations of the firms. For the sample of the study, exporter firms in Kuyumcukent have been selected. In the direction of the information received from Istanbul Jewelry Exporters' Association, 90 jewelry firms engaged in exporting in Kuyumcukent have been determined to be interviewed. With the intention of Kuyumcukent cluster turning into a mature cluster and improving export performance of all businesses; various suggestions have been made such as ensuring information flow by developing the relations based on trust in the cluster, encouraging firms for shared R&D and innovation, solving capital and financing problems and cluster management organizing the international fair organizations. In this study, the advantages of cluster approach in foreign trade have been examined and it is aimed to reveal whether SMEs have effect on export performance through Kuyumcukent cluster approach that has been formed in Istanbul, Turkey. Keywords: : Cluster, Export Performance, Competitive Power Journal: Eurasian Journal of Social Sciences

Suggested Citation

  • I. Kahraman Arslan, 2020. "A Study on the Role and Importance of Cluster Policies in Improving International Marketing Performance of SMEs," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 8(1), pages 22-34.
    • Handle: RePEc:ejn:ejssjr:v:8:y:2020:i:1:p:22-34
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