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“There Is Nothing Either Good Or Bad, But Thinking Makes It So” – Cross-Cultural Perception And Cooperation In Bangladesh – It’S Not About Culture

Author

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  • Coen Heijes

    (University of Groningen, the Netherlands)

Abstract

This paper seeks to understand the dynamics of cross-cultural cooperation between Dutch expatriates and their Bangladeshi counterparts. As research on expatriates in Bangladesh is still lacking, an exploratory approach was chosen, in order to gain in-depth knowledge. It was found that national culture might be less important in the Bangladeshi context. Rather having a positive attitude and knowledge of the language was found to be important for effective management control in Bangladesh. Next to this, the cultural distance between the Netherlands and Bangladesh is larger from the perception of the expat and smaller from the perception of the Bangladeshi counterpart.

Suggested Citation

  • Coen Heijes, 2018. "“There Is Nothing Either Good Or Bad, But Thinking Makes It So” – Cross-Cultural Perception And Cooperation In Bangladesh – It’S Not About Culture," Eurasian Journal of Business and Management, Eurasian Publications, vol. 6(2), pages 48-64.
    • Handle: RePEc:ejn:ejbmjr:v:6:y:2018:i:2:p:48-64
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