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La calidad de vida como estrategia de diferenciación de las ciudades europeas. Un enfoque de marketing de ciudades

Author

Listed:
  • Elizagarate Gutiérrez, Victoria
  • Garcia, David
  • Echeberria, Alicia
  • Garcia, Josu
  • Morandeira Arca, Jon
  • Portillo, Anskar
  • Saiz, Eduardo
  • Sepúlveda, Joel
  • Valmaseda, Ohiana
  • Vidal, Joana

Abstract

Uno de los objetivos de este artículo es la necesidad de analizar y medir la calidad de vida de las ciudades, por medio de un conjunto de indicadores representativos que han sido propuestos por la Comisión Europea(2005), ya que si bien la Comisión Europea publicó la información correspondiente de las ciudades participantes en esta segunda auditoria urbana, dicha institución no ha publicado ningun tratamiento de dicha información, que permita extraer algunas conlcusiones sobre las similitudes o diferencias que se hayan obtenido entre las ciudades participantes. Esta es la razón por la cual este artículo se plantea el tratamiento de la información proporcionada por los citados indicadores, por medio de técnicas estadísticas de análisis multivariable, como el análisis de cluster, para el estudio de la calidad de vida de las cuidades europeas.

Suggested Citation

  • Elizagarate Gutiérrez, Victoria & Garcia, David & Echeberria, Alicia & Garcia, Josu & Morandeira Arca, Jon & Portillo, Anskar & Saiz, Eduardo & Sepúlveda, Joel & Valmaseda, Ohiana & Vidal, Joana, 2006. "La calidad de vida como estrategia de diferenciación de las ciudades europeas. Un enfoque de marketing de ciudades," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
  • Handle: RePEc:ehu:rdadme:11098
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    References listed on IDEAS

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    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, pages 39-48.
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    3. Reed, Darryl, 1999. "Stakeholder Management Theory: A Critical Theory Perspective," Business Ethics Quarterly, Cambridge University Press, pages 453-483.
    4. Dobson, John & White, Judith, 1995. "Toward the Feminine Firm: An Extension to Thomas White," Business Ethics Quarterly, Cambridge University Press, pages 463-478.
    5. Andrea Beltratti, 2005. "The Complementarity between Corporate Governance and Corporate Social Responsibility," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 30(3), pages 373-386, July.
    6. Margit Osterloh & Bruno Frey, 2006. "Shareholders Should Welcome Knowledge Workers as Directors," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 10(3), pages 325-345, September.
    7. Freeman, R. Edward, 1994. "The Politics of Stakeholder Theory: Some Future Directions," Business Ethics Quarterly, Cambridge University Press, pages 409-421.
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    Keywords

    calidad de vida; estrategia; ciudades;

    JEL classification:

    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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