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Liderazgo de servicio de los mandos intermedios

Author

Listed:
  • Lescano Duncan, Lucio Roberto

Abstract

[ES] El gran reto de la empresa de servicios en la actualidad es orientarse con mayor precisión a sus clientes y conseguir su satisfacción y lealtad. Si bien el impulso de la innovación, el uso de tecnologías de información, y concretamente la creación de valor son factores decisivos, el gran factor a dirigir con una mejor proyección es el factor humano. Sin un enfoque consistente orientado a la persona, no será posible desarrollar la capacidad de servir al cliente en la organización.

Suggested Citation

  • Lescano Duncan, Lucio Roberto, 2011. "Liderazgo de servicio de los mandos intermedios," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  • Handle: RePEc:ehu:cuader:7873
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    File URL: https://addi.ehu.es/handle/10810/7873
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