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Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet

Author

Listed:
  • San Martín Gutiérrez, Sonia
  • López Catalán, Blanca

Abstract

[ES] Las nuevas tecnologías han supuesto una gran oportunidad para mejorar la gestión empresarial. Recientemente el teléfono móvil está ofreciendo grandes posibilidades a nivel comercial: ha incorporado televisión, cámara, radio, chat y ahora se están introduciendo las empresas en el campo de la publicidad a través del móvil y en otros países también en la venta por el móvil. Pese a la proliferación de trabajos sobre distribución comercial y sobre comercio electrónico, los trabajos que exploran las posibilidades y retos del teléfono móvil y que lo comparan con Internet para la compraventa son escasos.

Suggested Citation

  • San Martín Gutiérrez, Sonia & López Catalán, Blanca, 2010. "Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  • Handle: RePEc:ehu:cuader:7712
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    Keywords

    comercio electrónico; comercio móvil; compraventa; e-commerce; m-commerce; buying and selling;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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