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Caso Grúas Ruiz

Author

Listed:
  • Hernández Ortiz, María Jesús
  • García Marti, Elia
  • Aranda Ogayar, Manuel

Abstract

Las estrategias competitivas son las posibles líneas de actuación de las que dispone la empresa para competir mejor en mercados determinados, con productos o servicios concretos, de tal forma que se genere una posición competitiva ventajosa para la misma. Aunque la empresa se proponga competir en un mercado provincial o regional, para tener éxito en un contexto global, tiene que combinar dos extremos aparentemente irreconciliables. Por un lado tendrá que «pegarse al terreno» para conocer y aportar valor a sus clientes, mientras que, por otro lado, tendrá que conocer y estar presente en las iniciativas de valor en todos los ámbitos. Desde el punto de vista de sus negocios, la empresa deberá plantear su estrategia competitiva de acuerdo con estas premisas.

Suggested Citation

  • Hernández Ortiz, María Jesús & García Marti, Elia & Aranda Ogayar, Manuel, 2006. "Caso Grúas Ruiz," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7453
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