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Hago click y opero a tu lado: Estrategia de la banca online en España

Author

Listed:
  • Acosta, Miguel
  • Sainz, Jorge
  • Salvador, Beatriz

Abstract

[ES] La estrategia de la Banca española con respecto a Internet se ha enmarcado entre la modernización del sector y el miedo a la competencia de terceras partes. En el artículo mostramos como, desde la efervescencia inicial, las entidades se han centrado en construir un negocio rentable parte de una estrategia multicanal. Sin embargo todavía las instituciones españolas no han conseguido aprovechar todas las ventajas que presenta Internet a la hora de facilitar la comercialización de productos financieros.

Suggested Citation

  • Acosta, Miguel & Sainz, Jorge & Salvador, Beatriz, 2006. "Hago click y opero a tu lado: Estrategia de la banca online en España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7452
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