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La implicación del cliente: compilación teórica

Author

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  • Ortigueira Sánchez, Manuel
  • Vázquez Carrasco, Rosario

Abstract

[ES] En el presente trabajo llevamos a cabo una delimitación del constructo implicación, para lo que nos introducimos en los siguientes aspectos: a) conocer el origen de su estudio, así como los diferentes marcos conceptuales de abordaje; b) eliminar posibles confusiones con otros conceptos (por ejemplo, entre la implicación y la motivación); c) conocer sus determinantes, dimensiones y consecuencias; d) abordar el debate existente en torno a su conceptualización así como la posible unión entre diferentes posturas.

Suggested Citation

  • Ortigueira Sánchez, Manuel & Vázquez Carrasco, Rosario, 2005. "La implicación del cliente: compilación teórica," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7393
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