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Análisis de las estrategias adoptadas y difundidas por las cadenas hoteleras

Author

Listed:
  • Bonilla Priego, M.ª Jesús
  • Muñoz Colomina, Clara
  • Avilés Palacios, Carmen
  • Vacas Guerrero, Catalina

Abstract

[ES] Las cadenas hoteleras se enfrentan a importantes retos. Por una parte, el complejo entorno en el que se desenvuelve la industria turística les exige definir, desarrollar y gestionar sus estrategias para garantizar su supervivencia. Pero además, el mercado está demandando de forma creciente información fluida para conocer las estrategias y expectativas empresariales de futuro de las compañías. Por ello, la contribución de este trabajo es doble.

Suggested Citation

  • Bonilla Priego, M.ª Jesús & Muñoz Colomina, Clara & Avilés Palacios, Carmen & Vacas Guerrero, Catalina, 2005. "Análisis de las estrategias adoptadas y difundidas por las cadenas hoteleras," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7368
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