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El sistema sanitario público, sus servicios y sus responsables: creación y pilotaje de su imagen

Author

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  • Ortigueira Bouzada, Manuel
  • Ortigueira Sánchez, Manuel

Abstract

[ES] Actualmente, el sistema sanitario público en España se encuentra en una etapa de modernización, marcadamente orientada hacia los destinatarios de sus servicios, es decir, el conjunto de los ciudadanos. Entre el amplio conjunto de acciones que se están implementando, destaca la implantación de nuevas fórmulas organizativas, la instalación de tecnologías avanzadas en información y comunicación, la gestión estratágica de los recursos humanos o la aplicación de técnicas de calidad total.

Suggested Citation

  • Ortigueira Bouzada, Manuel & Ortigueira Sánchez, Manuel, 2011. "El sistema sanitario público, sus servicios y sus responsables: creación y pilotaje de su imagen," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:6989
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