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Izmir Ilinin Ihtisas Fuarlari Bakimindan Arz Potansiyeli ve Mevcut Durumun Degerlendirilmesi

Listed author(s):
  • Boran TOKER


    (Akdeniz Üniversitesi, Alanya Isletme Fakültesi, Turizm Isletmeciligi Bölümü)

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    Fuarlar, farkli ülkelerden alici ve saticilarin bir noktada bulustugu ticaret gelistirme merkezleridir. Ürün ve hizmetlerin tanitim ve pazarlamasinda reklam, kisisel satis ve diger satis arttirici faaliyetler yaninda fuarlar büyük bir öneme sahiptir. Rekabetin arttigi ve yeni teknolojilerin hizla gelistigi günümüzde cok sayida isletmenin icinde yer aldigi ve cok sayida ürünün söz konusu oldugu pazarlar ortaya cikmistir. Bunun bir sonucu olarak ticari fuarlar, özellikle ihtisas fuarlari büyük bir öneme sahip olmustur. Bu cercevede, calismada Ýzmir’in ihtisas fuarciligi alanindaki durumu incelenmis ve elde edilen bilgi ve veriler degerlendirilmistir.

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    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 7 (2007)
    Issue (Month): 2 ()
    Pages: 421-443

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    Handle: RePEc:ege:journl:v:7:y:2007:i:2:p:421-443
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