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Japonya’nin Yabanci Pazarlara Giris Stratejileri

Author

Listed:
  • Ebru ENGÝNKAYA

    () (Yildiz Teknik Üniversitesi Iktisadi ve Idari Bilimler Fakültesi,Isletme Bölümü)

Abstract

Son yillarda yasanan hizli gelismeler ve artan rekabet sirketlerin yalnizca yerli pazarlara üretim ve satis yapmasini engellemekte, yabanci pazarlar icin kaynaklarini ve yatirimlarini dis pazarlara da yönlendirmelerine de neden olmaktadir. Bu durumda isletmeler belirli bir pazara karar verdikten sonra bu pazara en iyi giris yolunun hangisi olduguna karar vermek durumundadirlar. Yaptiklari yatirimlarla dünyanin dört bir tarafina yayilan, ihracati, girisimleri ve satin alimlariyla dünya pazarlarini bastan sona fetheden Japon cokuluslu sirketleri de yabanci pazarlara cesitli sekillerde girmekte ve basarili yatirimlariyla dünya ticaret hacminde önemli pay sahibi olmaktadirlar. Buradan yola cikarak bu calismada Japon ekonomisinin gelisimi ve Japon cokuluslu sirketlerinin yabanci pazarlara giris stratejileri incelenmistir.

Suggested Citation

  • Ebru ENGÝNKAYA, 2005. "Japonya’nin Yabanci Pazarlara Giris Stratejileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 5(1), pages 99-108.
  • Handle: RePEc:ege:journl:v:5:y:2005:i:1:p:99-108
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    More about this item

    JEL classification:

    • P33 - Economic Systems - - Socialist Institutions and Their Transitions - - - International Trade, Finance, Investment, Relations, and Aid

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