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Tuketicilerin Demografik Ozelliklerinin Online Alisveris Davranislari Uzerine Etkileri

Author

Listed:
  • Seniz OZHAN

    (Namik Kemal Universitesi Corlu Meslek Yuksekokulu Isletme Yonetimi)

  • Nevin ALTUG

    (Trakya Universitesi Iktisadi ve Idari Bilimler Fakultesi Isletme Bolumu Uretim Yonetimi ve Pazarlama A.B.D.)

Abstract

Bu calismanin amaci, ogretim elemanlarinin demografik ozellikleri ile online alisveris yapma sIkliklari ve harcama tutarlari arasinda bir iliskinin olup olmadiginin belirlenmesi ve ogretim elemanlarinin demografik ozelliklerine gore, online alisverise yonelik algiladiklari risk ve faydalar arasinda farklilik olup olmadiginin incelenmesidir. Arastirmada, Trakya Bolgesi’ndeki universitelerde gorev yapan ogretim elemanlarindan anket yontemiyle veri toplanmistir. Verilerin analizi sonucunda, online satin alma davranisi ile katilimcilarin gelir duzeyleri arasinda anlamli bir iliski oldugu ve online alisveris surecinin kendisine yonelik algiladiklari faydanin, yas gruplari itibari ile farkli oldugu gorulmektedir.

Suggested Citation

  • Seniz OZHAN & Nevin ALTUG, 2015. "Tuketicilerin Demografik Ozelliklerinin Online Alisveris Davranislari Uzerine Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 15(4), pages 481-493.
    • Handle: RePEc:ege:journl:v:15:y:2015:i:4:p:481-493
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