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Profesyonel Futbol Takimi Seyircilerinin Spor Tuketimine Yonelik Guduleri ve Baglilik Noktalari Arasindaki Iliski

Author

Listed:
  • R.Timucin GENCER

    (Ege Universitesi, Beden Egitimi ve Spor Yuksekokulu, Spor Yoneticiligi Bolumu)

  • Olcay KIREMITCI

    (Ege Universitesi, Beden Egitimi ve Spor Yuksekokulu, Spor Yoneticiligi Bolumu)

  • Ali AYCAN

    (Abant Izzet Baysal Universitesi, Beden Egitimi ve Spor Yuksekokulu, Spor Yoneticiligi Bolumu)

  • Erdinç DEMIRAY

    (Ege Universitesi, Beden Egitimi ve Spor Yuksekokulu, Spor Yoneticiligi Bolumu)

  • Volkan UNUTMAZ

    (Ege Universitesi, Beden Egitimi ve Spor Yuksekokulu, Spor Yoneticiligi Bolumu)

Abstract

Bu calismanin amaci, profesyonel futbol takimi seyircilerinin, spor tuketimine yonelik guduleri ve baglilik noktalari arasindaki iliskinin belirlenmesidir. Bu amac dogrultusunda, Spor Tuketimine Yonelik Gudulenme Olcegi ve Baglilik Noktalari Indeksi kullanilmistir. Calismaya 311 futbol seyircisi katilmistir (Goztepe SK= 198, Karsiyaka SK= 113). Arastirmanin ilk asamasinda her iki olcum aracinin da profesyonel futbol takimi seyircileri uzerinde gecerlik ve guvenirligi sinanmistir. Olceklere uygulanan DFA sonucunda, Spor Tuketimine Yonelik Gudulenme Olcegi ve Baglilik Noktalari Indeksi icin elde edilen uyum indeksleri, calismada kullanilan olcum araclarina ait orijinal modellerin veriye kabul edilebilir duzeyde uyum gosterdigini oraya koymaktadir. Genel orneklem dikkate alindiginda, Spor Tuketimine Yonelik Gudulenme Olcegi’nde, sosyal etkilesim, Baglilik Noktalari’nda ise takim alt boyutlari on plana cikmaktadir. Ancak analizler takim bazinda ayri ayri gerceklestirildiginde, farkli boyutlarin on plana ciktigi dikkati cekmektedir. Bu bulgu, profesyonel futbol takimi seyircilerine yonelik pazarlama stratejilerinin, takim bazinda detayli analizler sonucu elde edilen bilgiler isiginda olusturulmasi gerekliligini ortaya koymasi acisindan son derece onemlidir. Bu dogrultuda kanonik korelasyon analizi her iki takim seyircileri icin ayri ayri hesaplanmistir. Analizler sonucunda, Goztepe SK profesyonel futbol takimi seyircileri icin istatistiksel olarak anlamli bes; Karsiyaka SK profesyonel futbol takimi seyircileri icin istatistiksel olarak anlamli iki fonksiyon belirlenmistir.

Suggested Citation

  • R.Timucin GENCER & Olcay KIREMITCI & Ali AYCAN & Erdinç DEMIRAY & Volkan UNUTMAZ, 2012. "Profesyonel Futbol Takimi Seyircilerinin Spor Tuketimine Yonelik Guduleri ve Baglilik Noktalari Arasindaki Iliski," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(Special I), pages 41-53.
    • Handle: RePEc:ege:journl:v:12:y:2012:i:specialissue:p:41-53
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