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Cekici Faktörlerin Destinasyon Secimine Etkisi: Dalyan Örnegi

Listed author(s):
  • Sirvan Sen DEMIR


    (Mugla Üniversitesi Mugla Meslek Yüksekokulu)

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    Bu calisma da Dalyan’a özgü cekici faktörlerin turistlerin tatil yeri secimindeki etkisi arastirilmistir. Cekici faktörlerin, tüketicilerin destinasyon seciminde ve buna bagli olarak satinalma kararlarinda önemli etkiye sahip oldugu bilinmektedir. Bu kapsamda, önce kavramsal cerceve olusturulmus sonra turistlerle yüzyüze yapilan anket calismasi yardimiyla veriler toplanmistir. Tanimlayici ve cikarimsal istatistiksel olarak verilerin analizi yapilarak degiskenler dört faktör altinda incelenmistir. Daha sonra yapilan regresyon analizi ile Dalyan’a özgü cekiciliklerin turistlerin Dalyan’i secmelerindeki etkisi arastirilmistir. Dalyan’a özgü tüm cekici faktörlerin turistlerin destinasyon secim kararlari üzerinde önemli derecede etkisinin oldugunu görülmüstür.

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    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 10 (2010)
    Issue (Month): 3 ()
    Pages: 1041-1054

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    Handle: RePEc:ege:journl:v:10:y:2010:i:3:p:1041-1054
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