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Consumer Learning, Connectionism and Hayek's Theoretical Legacy


  • Maurizio Mistri

    () (Department of Economic Sciences, Universita di Padova)


This paper considers using Hayek's theory of knowledge as a theoretical framework for interpreting consumer learning processes. The paper begins with an analysis of Hayek's theory of knowledge, related to his criticism of the general economic equilibrium theory, then illustrates how Hayek's approach is profoundly connectionist and is not at odds with the methods of the neural nets. Moreover, the link detectable between Hayek's approach to learning and Simon's approach to bounded rationality is illustrated. Finally, it is demonstrated that Hayek's approach is suitable for representing the procedures used by enterprises in strategies for convincing customers.

Suggested Citation

  • Maurizio Mistri, 2002. "Consumer Learning, Connectionism and Hayek's Theoretical Legacy," Eastern Economic Journal, Eastern Economic Association, vol. 28(3), pages 301-317, Summer.
  • Handle: RePEc:eej:eeconj:v:28:y:2002:i:3:p:301-317

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    Information; Knowledge; Learning; Friedrich Hayek;

    JEL classification:

    • B31 - Schools of Economic Thought and Methodology - - History of Economic Thought: Individuals - - - Individuals
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness


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