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Latent class models of international air carrier choice


  • Wen, Chieh-Hua
  • Lai, Shan-Ching


This paper uses a market segmentation approach to identify airline passengers' potential segments and preferences toward international air carriers. The modeling approaches consist of the stated preference method and the latent class model. The stated choice experiments were designed based on service attributes in the international airline choice context. Empirical data was collected from airline passengers who have flown from Taipei to Tokyo or from Taipei to Hong Kong. The latent class model accommodating preference heterogeneity outperforms the multinomial logit model as indication of a better approach to analyze airline choice behavior. The latent class model with individual socioeconomic and trip characteristics in segment membership functions also improved model fit relative to the corresponding latent class model without individual characteristics. The values of willingness to pay for service attribute improvements vary across international air routes and segments. Passengers are willing to pay more for better service quality. In order to develop effective marketing and operational strategies for the international air travel market, this study highlights the importance of exploring airline choice behaviors by routes and segments.

Suggested Citation

  • Wen, Chieh-Hua & Lai, Shan-Ching, 2010. "Latent class models of international air carrier choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 46(2), pages 211-221, March.
  • Handle: RePEc:eee:transe:v:46:y:2010:i:2:p:211-221

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    Cited by:

    1. Vij, Akshay & Walker, Joan L., 2014. "Preference endogeneity in discrete choice models," Transportation Research Part B: Methodological, Elsevier, vol. 64(C), pages 90-105.
    2. Chen, Hsi-Tien & Chao, Ching-Cheng, 2015. "Airline choice by passengers from Taiwan and China: A case study of outgoing passengers from Kaohsiung International Airport," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 53-63.
    3. Wen, Chieh-Hua & Wang, Wei-Chung & Fu, Chiang, 2012. "Latent class nested logit model for analyzing high-speed rail access mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(2), pages 545-554.
    4. Hurtubia, Ricardo & Nguyen, My Hang & Glerum, Aurélie & Bierlaire, Michel, 2014. "Integrating psychometric indicators in latent class choice models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 64(C), pages 135-146.
    5. repec:eee:transa:v:103:y:2017:i:c:p:455-471 is not listed on IDEAS
    6. Chiou, Yu-Chiun & Jou, Rong-Chang & Kao, Chu-Yun & Fu, Chiang, 2013. "The adoption behaviours of freeway electronic toll collection: A latent class modelling approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 49(1), pages 266-280.
    7. Chiou, Yu-Chiun & Liu, Chia-Hsin, 2016. "Advance purchase behaviors of air tickets," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 62-69.
    8. Seo, Kwanglim & Moon, Joonho & Lee, Seoki, 2015. "Synergy of corporate social responsibility and service quality for airlines: The moderating role of carrier type," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 126-134.
    9. Diego Escobari & Cristhian Mellado, 2014. "The Choice of Airport, Airline, and Departure Date and Time: Estimating the Demand for Flights," Advances in Airline Economics,in: The Economics of International Airline Transport, volume 4, pages 177-198 Emerald Publishing Ltd.
    10. Hetrakul, Pratt & Cirillo, Cinzia, 2014. "A latent class choice based model system for railway optimal pricing and seat allocation," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 61(C), pages 68-83.
    11. Hetrakul, Pratt & Cirillo, Cinzia, 2013. "Accommodating taste heterogeneity in railway passenger choice models based on internet booking data," Journal of choice modelling, Elsevier, vol. 6(C), pages 1-16.
    12. Kurtulmuşoğlu, Feride Bahar & Can, Gülin Feryal & Tolon, Metehan, 2016. "A voice in the skies: Listening to airline passenger preferences," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 130-137.
    13. José Grisolía & Kenneth Willis, 2012. "A latent class model of theatre demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(2), pages 113-139, May.
    14. Tsai, Ming-Chih & Yang, Chih-Wen & Lee, Hsiao-Ching & Lien, Ching-Wei, 2011. "Segmenting industrial competitive markets: An example from air freight," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 211-214.
    15. Tsai, Tsung-Hsien, 2016. "Homogeneous service with heterogeneous products: Relationships among airline ticket fares and purchase fences," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 164-175.
    16. repec:eee:transa:v:102:y:2017:i:c:p:212-227 is not listed on IDEAS
    17. Kupfer, Franziska & Kessels, Roselinde & Goos, Peter & Van de Voorde, Eddy & Verhetsel, Ann, 2016. "The origin–destination airport choice for all-cargo aircraft operations in Europe," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 87(C), pages 53-74.
    18. repec:eee:transa:v:106:y:2017:i:c:p:116-129 is not listed on IDEAS
    19. Machado-León, José Luis & de Oña, Rocío & Baouni, Tahar & de Oña, Juan, 2017. "Railway transit services in Algiers: priority improvement actions based on users perceptions," Transport Policy, Elsevier, vol. 53(C), pages 175-185.


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