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Determinants of tourism ticket pricing for ancient villages and towns: Case studies from Jiangsu, Zhejiang, Shanghai and Anhui provinces

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  • Wu, Wenzhi
  • Zhang, Liping
  • Qiu, Fudong

Abstract

Tourism in ancient villages and towns represents a typical form of heritage tourism in rural China. It has always been regarded as an effective way to promote cultural heritage protection and rural community development. However, this type of tourism involves many stakeholders with different interests and demands, which sometimes results in conflicts. In the process of protecting against heritage and tourism exploitation, tourism in ancient villages and towns can face numerous challenges. Among these is the mode of ticket pricing, which directly relates to the interests of each stakeholder, and problems of competing demands that may become the focus of disputes. Through field research and inductive analysis of the ancient villages and towns in Jiangsu, Zhejiang, Shanghai and Anhui provinces, four kinds of ticket pricing is identified: (a) the fully enclosed charge mode with a single-ticket ticket system for whole scenic spots; (b) the half-closed charge mode with binding ticket system for some consumption items; (c) the half-opened charge mode with limited ticket system for some self-operated scenic spots; and (d) the fully opened charge mode with a free ticket system for the whole scenic spots.

Suggested Citation

  • Wu, Wenzhi & Zhang, Liping & Qiu, Fudong, 2017. "Determinants of tourism ticket pricing for ancient villages and towns: Case studies from Jiangsu, Zhejiang, Shanghai and Anhui provinces," Tourism Management, Elsevier, vol. 58(C), pages 270-275.
    • Handle: RePEc:eee:touman:v:58:y:2017:i:c:p:270-275
    DOI: 10.1016/j.tourman.2016.03.011
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    Cited by:

    1. Chunla Liu & Yingjie Qin & Yufei Wang & Yue Yu & Guanghui Li, 2022. "Spatio-Temporal Distribution of Tourism Flows and Network Analysis of Traditional Villages in Western Hunan," Sustainability, MDPI, vol. 14(13), pages 1-16, June.
    2. Chenavaz, Régis Y. & Leocata, Marta & Ogonowska, Malgorzata & Torre, Dominique, 2022. "Sustainable tourism," Journal of Economic Dynamics and Control, Elsevier, vol. 143(C).
    3. Yuan Yuan & Hongbo Li & Xiaolin Zhang & Xiaoliang Hu & Yahua Wang, 2019. "Emerging Location-Based Service Data on Perceiving and Measuring Multifunctionality of Rural Space: A Study of Suzhou, China," Sustainability, MDPI, vol. 11(20), pages 1-18, October.
    4. Reza Maihami & Devika Kannan & Mohammad Fattahi & Chunguang Bai & Iman Ghalehkhondabi, 2023. "Ticket pricing for entertainment events under a dual-channel environment: a game-theoretical approach using uncertainty theory," Annals of Operations Research, Springer, vol. 331(1), pages 503-542, December.
    5. Yuzhen Li & Guofang Gong & Fengtai Zhang & Lei Gao & Yuedong Xiao & Xingyu Yang & Pengzhen Yu, 2022. "Network Structure Features and Influencing Factors of Tourism Flow in Rural Areas: Evidence from China," Sustainability, MDPI, vol. 14(15), pages 1-23, August.
    6. Youcheng Chen & Sunbowen Zhang & Wenqi Ruan & Yongqiang Ma & Meiyu Wang & Yan Zhou, 2024. "What kind of UGA is effective for heritage tourism marketing? Matching effects of human elements and review types," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    7. Mingsen Wang & Jinbo Jiang & Songjun Xu & Yi Guo, 2021. "Community Participation and Residents’ Support for Tourism Development in Ancient Villages: The Mediating Role of Perceptions of Conflicts in the Tourism Community," Sustainability, MDPI, vol. 13(5), pages 1-15, February.
    8. Ruimin Guo & Yiwen He & Xin Zhang & Lai He & Qixuan Zhou & Guojing He, 2024. "Semantic Comparison of Online Texts for Historical and Newly Constructed Replica Ancient Towns from a Tourist Perception Perspective: A Case Study of Tongguan Kiln Ancient Town and Jinggang Ancient To," Land, MDPI, vol. 13(12), pages 1-30, December.
    9. Litao Duan & Jun Jin & Chaonan Lu, 2020. "Regional Economic Development And The Choice Of Tourism Mode," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(1), pages 13-28.
    10. Siyang Cao & Wenzhi Wu, 2020. "The Resilient Bond With Zhujiajiao: (Re)making Community in a Chinese Tourism Town," Sociological Research Online, , vol. 25(1), pages 119-135, March.

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