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VFR travel: It is underestimated

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  • Backer, Elisa

Abstract

Visiting Friends and Relatives (VFR) travel is a substantial form of tourism worldwide. In Australia, official data measure VFR in one of two ways – purpose of visit or type of accommodation. However, this is only a measurement of those factors; it is not a measure of the size by volume of VFR travel. Yet tourism practitioners often mistakenly use these data to state the size of VFR travel in their destination. Based on quantitative research undertaken in three contrasting destinations in Australia, estimates for the size of VFR travel in those destinations is provided. These results highlight that using official data for measuring VFR travel will underestimate this segment in any Australian destination. Using the VFR definitional model as a conceptual model, this research has estimated that VFR travel represents 48% of Australia’s total overnight tourism market.

Suggested Citation

  • Backer, Elisa, 2012. "VFR travel: It is underestimated," Tourism Management, Elsevier, vol. 33(1), pages 74-79.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:1:p:74-79
    DOI: 10.1016/j.tourman.2011.01.027
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    Cited by:

    1. Kaplan, Sigal & Manca, Francesco & Nielsen, Thomas Alexander Sick & Prato, Carlo Giacomo, 2015. "Intentions to use bike-sharing for holiday cycling: An application of the Theory of Planned Behavior," Tourism Management, Elsevier, vol. 47(C), pages 34-46.
    2. Dobruszkes, Frédéric & Mondou, Véronique & Ghedira, Aymen, 2016. "Assessing the impacts of aviation liberalisation on tourism: Some methodological considerations derived from the Moroccan and Tunisian cases," Journal of Transport Geography, Elsevier, vol. 50(C), pages 115-127.
    3. Fourie, Johan & Santana-Gallego, María, 2013. "Ethnic reunion and cultural affinity," Tourism Management, Elsevier, vol. 36(C), pages 411-420.
    4. Georges Harb & Charbel Bassil, 2020. "Terrorism and inbound tourism: Does immigration have a moderating effect?," Tourism Economics, , vol. 26(3), pages 500-518, May.
    5. Yang Yang & Jin-Hoo Kim, 2022. "An Exploration of the Contingency Influence on Chinese Customers’ Selection of Online Hotel Reservation Channels," SAGE Open, , vol. 12(3), pages 21582440221, August.
    6. Davide Provenzano, 2020. "The migration–tourism nexus in the EU28," Tourism Economics, , vol. 26(8), pages 1374-1393, December.
    7. Carla Massidda & Ivan Etzo & Romano Piras, 2015. "Migration and inbound tourism: an Italian perspective," Current Issues in Tourism, Taylor & Francis Journals, vol. 18(12), pages 1152-1171, December.
    8. Saluveer, Erki & Raun, Janika & Tiru, Margus & Altin, Laura & Kroon, Jaanus & Snitsarenko, Tarass & Aasa, Anto & Silm, Siiri, 2020. "Methodological framework for producing national tourism statistics from mobile positioning data," Annals of Tourism Research, Elsevier, vol. 81(C).
    9. Suh-hee Choi & Haeri Jang, 2021. "How Can Marriage Immigrants Contribute to the Sustainability of the Host Country? Implications from the Leisure and Travel Patterns of Vietnamese Women in South Korea," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    10. De Cantis, Stefano & Parroco, Anna Maria & Ferrante, Mauro & Vaccina, Franco, 2015. "Unobserved tourism," Annals of Tourism Research, Elsevier, vol. 50(C), pages 1-18.
    11. Gafter, Lee M. & Tchetchik, Anat, 2017. "The role of social ties and communication technologies in visiting friends tourism- A GMM simultaneous equations approach," Tourism Management, Elsevier, vol. 61(C), pages 343-353.
    12. Backer, Elisa & Leisch, Friedrich & Dolnicar, Sara, 2017. "Visiting friends or relatives?," Tourism Management, Elsevier, vol. 60(C), pages 56-64.
    13. Sevinc ASLAN & Mithat Zeki DİNCER, 2018. "A Conceptual Framework of Visiting Friends and Relatives," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 4(1), pages 21-34, June.
    14. Daniels, Margaret J. & Harmon, Laurlyn K. & Brayley, Russell E. & Vese, Rodney & Park, Minkyung, 2019. "Honor flight: Recognition of preeminent-mature tourists," Annals of Tourism Research, Elsevier, vol. 74(C), pages 95-107.

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