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Using choice experiments to value mobile device features: Evidence from screenshot capture

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  • Savage, Scott J.

Abstract

I describe a method for valuing a mobile device feature and demonstrate the method with screenshot capture on low-end smartphones. I estimate consumer preferences and simulate the prices for the five major players in the market following the addition and removal of screenshot capture from the market leader's phone(s). My demand results suggest that the efficiency gains from screenshot capture may outweigh the behavioral costs for most consumers in the market. My supply-side simulations show that the market leader's price(s) and profits increase when they are first to market and the overall increase in welfare is about $9.43 per potential smartphone customer. In contrast, the leader's price(s) and profit decline when they are last to market, but welfare increases by about $14.92 per customer.

Suggested Citation

  • Savage, Scott J., 2026. "Using choice experiments to value mobile device features: Evidence from screenshot capture," Telecommunications Policy, Elsevier, vol. 50(5).
    • Handle: RePEc:eee:telpol:v:50:y:2026:i:5:s0308596126000509
    DOI: 10.1016/j.telpol.2026.103200
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    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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