Ways to improve pioneer new ventures' performance in the ICT industry
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- Strugar Ivan & Zoroja Jovana & Jaković Božidar, 2014. "Development Practices of Embedded Systems: SMEs in SEE countries," Business Systems Research, De Gruyter Open, vol. 5(1), pages 57-67, March.
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KeywordsPioneering orientation New ventures Marketing capabilities Low cost strategy Moderating effect ICT industry;
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