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Lifestyles and the use of new media technology in urban China

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  • Leung, Louis

Abstract

Research in adoption of new mediatechnologies for social identity and its relationship to lifestyle has received little attention. The purpose of thisstudy is to link consumers' lifestyle orientation and media use to the adoption behavior of new media technologies in urban China. Key findings indicate that (1) lifestyles significantly affect innovativeness; (2) the upscale socioecono-mic profile of earlier adopters was consistent with early research; and (3) adoption of certain new media technologies appeared to project certain social identities such as 'life expansionists', 'sophisticated and fashionable',and 'pleasurable and enjoyable'. The results have important implications for marketing managers and media planners.

Suggested Citation

  • Leung, Louis, 1998. "Lifestyles and the use of new media technology in urban China," Telecommunications Policy, Elsevier, vol. 22(9), pages 781-790, October.
    • Handle: RePEc:eee:telpol:v:22:y:1998:i:9:p:781-790
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    Cited by:

    1. Kwak, Kyu Tae & Oh, Chae Ju & Lee, Sang Woo, 2021. "Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values," Telecommunications Policy, Elsevier, vol. 45(7).
    2. Kevin, Li Xinpeng, 2012. "Impacts of iPad attributes, Lifestyles and media dependency on adoption of iPad and intensity of iPad usage in Mainland China," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72499, International Telecommunications Society (ITS).
    3. Sarrina Li, Shu-Chu, 2013. "Lifestyle orientations and the adoption of Internet-related technologies in Taiwan," Telecommunications Policy, Elsevier, vol. 37(8), pages 639-650.
    4. Li, Shu-Chu Sarrina & Chen, Yen-Shen, 2017. "Non-adopters of Social Media: Comparing their Lifestyles, Perceived Innovation Attributes, and Sociodemographic Attributes with All-adopters, Partial-adopters, and Minimum-adopters," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168515, International Telecommunications Society (ITS).
    5. Hailin Xiao & Xiaocai Zhang, 2022. "The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    6. Jerónimo García-Fernández & Pablo Gálvez-Ruiz & Moisés Grimaldi-Puyana & Salvador Angosto & Jesús Fernández-Gavira & M. Rocío Bohórquez, 2020. "The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps," IJERPH, MDPI, vol. 17(18), pages 1-15, September.

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