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From platform logics to circular-oriented practices: advancing sustainability in agriculture

Author

Listed:
  • Pietronudo, Maria Cristina
  • Schiavone, Francesco
  • Bernhard, Fabian
  • Escobar, Octavio

Abstract

This paper examines how platform logics - connectivity, sharing, and integration - enable sustainability practices within firms and across value chains. Adopting a meso-level organizational perspective, we investigate how non-native sustainable platforms may activate sustainability practices through their underlying logics rather than explicit sustainability design. Drawing on a theory-informed abductive case study of Agritrack, a digital platform in the agricultural sector, we show that connectivity primarily enables collaborative sustainability initiatives, sharing supports both collaborative and transparency-based monitoring practices, and integration embeds coordinated optimization routines across interconnected actors. We further demonstrate that circular-oriented configurations emerge from the combined activation of these logics, contributing to narrowing resource flows through input optimization and waste reduction, and slowing resources degradation processes. By linking platform logics to observable sustainability and circular-oriented practices, the study advances research and practices on platformization, sustainability, and circular economy transitions.

Suggested Citation

  • Pietronudo, Maria Cristina & Schiavone, Francesco & Bernhard, Fabian & Escobar, Octavio, 2026. "From platform logics to circular-oriented practices: advancing sustainability in agriculture," Technology in Society, Elsevier, vol. 87(C).
    • Handle: RePEc:eee:teinso:v:87:y:2026:i:c:s0160791x2600134x
    DOI: 10.1016/j.techsoc.2026.103345
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