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Cognition to behavior? The impact of employee cognitive crafting with AI on proactive behavior

Author

Listed:
  • Lan, Yuanyuan
  • Wang, Zhihui
  • Xia, Yuhuan
  • Liu, Shasha
  • Liu, Yi

Abstract

Although employees within organizations are increasingly interacting with artificial intelligence (AI), research on how employees' cognitive crafting with AI in the new environment is limited. Grounded in sensemaking theory, the purpose of our study is to investigate how and when employees' cognitive crafting with AI impacts their proactive behavior. We conducted a multi-wave survey with 315 employees from an information technology services company in Northern China to examine our theoretical model. The findings indicate that employees’ cognitive crafting with AI is positively associated with job meaningfulness, which in turn is positively related to their proactive behavior. Moreover, organizational care moderates the positive relationship between cognitive crafting with AI and job meaningfulness, as well as the indirect relationship between cognitive crafting with AI and proactive behavior via job meaningfulness. Our study makes both theoretical and practical contributions.

Suggested Citation

  • Lan, Yuanyuan & Wang, Zhihui & Xia, Yuhuan & Liu, Shasha & Liu, Yi, 2026. "Cognition to behavior? The impact of employee cognitive crafting with AI on proactive behavior," Technology in Society, Elsevier, vol. 85(C).
    • Handle: RePEc:eee:teinso:v:85:y:2026:i:c:s0160791x26000254
    DOI: 10.1016/j.techsoc.2026.103236
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