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Digital technology-driven value co-creation in the business model of social media platforms: A system dynamics approach

Author

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  • Xing, Xiaoqiang
  • Zhang, Mengke
  • He, Weixuan

Abstract

The innovation of we-media platform business models has presented key features such as the dynamics and non-linearity of the complex system, but the existing research has mainly focused on the platform-type enterprises with case studies, with fewer quantitative analyses, and the lack of a general method to reveal the mechanism of the internal operation of we-media platform business models. To this end, based on network effect theory and value co-creation theory, this study divides the complex system of value co-creation of digital technology capability-driven we-media platform business model into four interdependent subsystems. This study not only contributes to the deepening of network effect theory and value co-creation theory in the field of we-media platform business model research, but also deepens the understanding of value co-creation in platforms through a holistic and systematic approach, providing a comprehensive framework for implementing value co-creation in business models driven by digital technology capabilities.

Suggested Citation

  • Xing, Xiaoqiang & Zhang, Mengke & He, Weixuan, 2026. "Digital technology-driven value co-creation in the business model of social media platforms: A system dynamics approach," Technovation, Elsevier, vol. 155(C).
    • Handle: RePEc:eee:techno:v:155:y:2026:i:c:s0166497226001331
    DOI: 10.1016/j.technovation.2026.103598
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