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The “double-edged sword” effect of generative AI applications on corporate innovation

Author

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  • Zhang, Xiaobin
  • Yang, Mengxi
  • Hu, Yimei
  • Wang, Yongwei
  • Wu, Weijie

Abstract

This study examines the mechanism and boundary conditions of how generative AI (GEN-AI) affects ambidextrous innovation – both catch-up and leading-edge – in Chinese manufacturing firms. Based on empirical analysis of 218 Chinese manufacturing enterprises, we find that: GEN-AI adoption significantly enhances reverse engineering capabilities by enabling rapid deconstruction of technical parameters and design logic of leading products, accelerating catch-up innovation. However, GEN-AI application may induce “innovation inertia,” hindering originality and pioneering innovation. Furthermore, dysfunctional competition and entrepreneurial orientation serve as critical external and internal moderators, shaping GEN-AI's innovation impact. The study proposes a “Technology application-Knowledge reconstruction-Innovation pathway” framework, revealing the double-edged sword effect of GEN-AI adoption on corporate innovation. The findings provide strategic insights for latecomer firms to balance imitation and indigenous innovation and inform policy makers seeking to refine digital innovation governance.

Suggested Citation

  • Zhang, Xiaobin & Yang, Mengxi & Hu, Yimei & Wang, Yongwei & Wu, Weijie, 2026. "The “double-edged sword” effect of generative AI applications on corporate innovation," Technovation, Elsevier, vol. 154(C).
  • Handle: RePEc:eee:techno:v:154:y:2026:i:c:s0166497226000969
    DOI: 10.1016/j.technovation.2026.103561
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