IDEAS home Printed from https://ideas.repec.org/a/eee/joaced/v38y2017icp50-62.html

The role of data visualization and analytics in performance management: Guiding entrepreneurial growth decisions

Author

Listed:
  • Kokina, Julia
  • Pachamanova, Dessislava
  • Corbett, Andrew

Abstract

This case introduces you to a small but growing e-commerce venture and asks you to assume the role of an accountant tasked with designing a performance management system that aligns with the venture’s growth objectives. Using a sample of actual customer, order, and revenue data, you are guided to develop visualizations in Excel and Tableau and communicate your findings. Finally, the case challenges you to map business problems with analytical techniques such as regression, decision trees, and clustering in order to prioritize activities and manage the growth the company has experienced to date. The case addresses a growing need for accountants to develop competency in predictive analytics (PwC, 2015).

Suggested Citation

  • Kokina, Julia & Pachamanova, Dessislava & Corbett, Andrew, 2017. "The role of data visualization and analytics in performance management: Guiding entrepreneurial growth decisions," Journal of Accounting Education, Elsevier, vol. 38(C), pages 50-62.
    • Handle: RePEc:eee:joaced:v:38:y:2017:i:c:p:50-62
    DOI: 10.1016/j.jaccedu.2016.12.005
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0748575116301221
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jaccedu.2016.12.005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joaced:v:38:y:2017:i:c:p:50-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-accounting-education .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.