IDEAS home Printed from https://ideas.repec.org/a/eee/jiaata/v58y2025ics1061951824000818.html
   My bibliography  Save this article

Risk driven innovation in the not so boring accountancy profession

Author

Listed:
  • Cowling, Marc
  • Ambilichu, Charles A.
  • Yekini, Liafisu Sina
  • Omoteso, Kamil

Abstract

The accountancy profession is in a period of dynamic innovation driven change as new information technologies reconfigure the way business is conducted and the services that accountancy firms offer to their clients. As with all innovation, there is also the potential for disruptive change with risky outcomes. However, not all businesses are willing to take on these risks. In this paper, we explore two research questions: Who is willing to take risks with their business? Also, are risk-loving accountants more likely to be innovative? Using new survey data from United Kingdom (UK) accountancy practices, we find that accountants that have an appetite for risk are significantly more likely to be innovative in both their internal processes and practices as well as externally through the development of new products, services, and markets. Further, we find that the perception of increased market competition/turbulence negatively affects product and service innovations, but not process, managerial, and marketing innovations of accountancy firms.

Suggested Citation

  • Cowling, Marc & Ambilichu, Charles A. & Yekini, Liafisu Sina & Omoteso, Kamil, 2025. "Risk driven innovation in the not so boring accountancy profession," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:jiaata:v:58:y:2025:i:c:s1061951824000818
    DOI: 10.1016/j.intaccaudtax.2024.100675
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1061951824000818
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.intaccaudtax.2024.100675?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jiaata:v:58:y:2025:i:c:s1061951824000818. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-international-accounting-auditing-and-taxation .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.